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Industries We Serve

Fast-Moving Consumer Goods

High-volume distribution and rapid retail replenishment that keeps your products on shelves — always.

Industry Overview

Our FMCG logistics service is built for speed, volume, and consistency. We move your products from production or import points through our network to supermarkets, wholesalers, and retail outlets — with scheduled replenishment cycles that keep shelves stocked and your brand always available to consumers.

From route-to-market planning and trade promotion logistics to SKU-level visibility and delivery confirmation at every outlet, we handle the high-frequency demands of consumer goods — so you never lose a sale to an empty shelf.

What's Included

Route-to-Market Distribution
Retail & Supermarket Replenishment
Wholesaler & Trade Outlet Delivery
Trade Promotion & Campaign Logistics
SKU-Level Inventory Visibility
Delivery Confirmation & Reporting
FMCG distribution operations

Key Benefits

Distribution built for the pace of consumer goods — fast turns, wide reach, and shelves that never go empty.

Faster Shelf Availability

Scheduled replenishment cycles keep your products on shelves before they run out.

Lower Distribution Costs

Consolidated routes and optimized delivery windows reduce your cost per outlet.

Real-Time Order Visibility

Track every order from warehouse to outlet, with confirmation at every delivery.

Handles Peak Demand

Extra capacity and flexible scheduling during promotions and holiday seasons.

How It Works

A structured distribution cycle keeps your products moving and your outlets stocked.

1

Route Planning

We map your outlets, volumes, and sales patterns into optimized delivery routes and fixed replenishment schedules.

2

Warehouse Staging

Stock is received, organized by SKU, and staged for each route ahead of every delivery day.

3

Scheduled Distribution

Our fleet delivers to supermarkets, wholesalers, and retail outlets on reliable replenishment cycles.

4

Confirmation & Reporting

Every delivery is confirmed at the outlet — with volume, coverage, and performance reports sent to your team.

Retail outlet delivery
AfriRoute delivery fleet

FAQs

Common questions about our FMCG logistics service — answered clearly.

Yes. Our network is designed for high-frequency, high-volume consumer goods — with the fleet, warehouse capacity, and staffing to handle daily multi-outlet distribution at scale.

Yes. We deliver to supermarkets, wholesalers, dukas, kiosks, and informal trade outlets — with flexible order sizes and route plans that cover your full trade footprint.

We flex capacity up during campaigns and peak seasons — extra vehicles, extended delivery windows, and priority scheduling — so promotions never stall.

Yes. Every delivery is confirmed at the outlet, and you receive regular reports covering delivery completion, volumes per outlet, and route performance.